Every discount item or coupon I hand out will have The Running Suit Guy label attached to it. When you get the coupon back or ask "How did you hear about us?" my name is readily available. It's an easy way to track your return on investment.
I've been running marathons since 1994, and as the Running Suit Guy, I recently completed the 2015 NYC Marathon in my suit. I've been running in Florida since 2017 when I moved to Jacksonville from N.Y.